Value co-creation in the digital era webinar

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Date 24.8.2017
Time 12:00 - 15:00


In this webinar, researchers and practitioners explore the premises and promises of value co-creation, with a specific focus on value creation processes, platforms and service innovations in the digital era. The session will touch upon following themes
• How is digitalization transforming business environment?
• How can digitalization enhance value (co-)creation?
• Why should businesses engage their customers to develop new products and services?
• What is the value of value co-creation?
• What are the limits of co-creation? Is co-creation the key for all kinds of challenges?

The topics will be approached both from conceptual and practical level by esteemed international scholars, researchers and experts from Finnish industries. The keynote speakers include Prof. Kyoichi Jim Kijima (Tokyo Institute of Technology) and Adj. Prof. Marja Toivonen (University of Helsinki).

Webinar is free of charge, but registration is mandatory.



12.15 –12.30 Webinar room open

12.30-12.40 Opening Words; content, aim & practical issues - Jan- Erik Johanson

12:40 – 13.30 Value Orchestration Platform and Its Ecosystem - Kyoichi Jim Kijima, Professor Emeritus, Tokyo Institute of
Technology, Designated Professor, Daito Bunka University

Q&A session

13.30 – 13.50 Reflections from Research to Practice

Network Value Creation in Transforming Business Domains -Jan Segerstam, Development Director, Empower IM Oy

Exploring Social Media as a Resource for Value Cocreation. Company and Research Perspectives.
- Mervi Huhtelin, Senior Specialist (Concept Development), University Properties of Finland Ltd &
Sanna Ketonen-Oksi, Postdoctoral Researcher, Tampere University of Technology

14.00 – 14.40 Value Co-Creation in Service Innovation - Marja Toivonen, Adjunct Professor at University of Helsinki
and Aalto University

Q&A session

14.40 – 14.50 Reflections from research to practice
Highlights of Human-Centered Co-Evaluation Method -Eveliina Saari, Senior Researcher, Finnish Institute of Occupational

14.50 – 15.00 Closing words - Jan- Erik Johanson


Free of charge

Additional information

The webinar is organized in collaboration with eArvonluonti, DEEVA, KUMOUS, and SWiPE projects.

The webinar will be recorded and the video will be available after the event.

Joining instructions will be sent several days in advance of the webinar by email.

For more information, please contact
Inka Koskela